Knowing, being and doing
It’s gratifying to see that one of my articles is included in the Best Posts of 2009 list on the Freelance Advisor website.
It’s called SWOT Yourself to Success and it’s all about how carrying out a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis on yourself can help you better understand why you do what you do in the way that you do it and how this may affect the opportunities and threats that face you. Perhaps it’s been so popular because it suggests that understanding all of this is less about vague navel-gazing than carrying out a structured review process with the aim of creating some tangible outputs.
Ultimately how we see the world and react to what we believe is happening around us is very much down to our own individual perceptions, plus our beliefs about who we are and the way things should be done. Good client / customer care depends on understanding their point of view, anticipating their needs, and adapting your behaviour to what they want. The more insight you have into all of this, the more flexible and successful you are likely to be.
You can see more at http://www.freelanceadvisor.co.uk/go-freelance-guide/freelance-advisor-best-of-2009/
